BookBrewer Blog

BookBrewer In the News

See what people are saying about BookBrewer in the news:


Denver Business Journal: "We chose BookBrewer because it’s easy to use and works well for e-publisher platforms...” - Mario Ruiz, The Huffington Post.



Fast Company:  "BookBrewer's other offering is more intriguing: Its service allows a blog (via an RSS feed) to be quickly transformed into an e-book format, so it can also be sold through the same channels as more traditional texts. It's a kind of reversal of thinking about digital publishing, almost like printing out your Facebook friend pages as a paper-and-ink book. Yet it's also strangely powerful."


ZDNet: "Powered by BookBrewer, a multi-platform digital publishing solution, writers should be able to format and publish their titles within a few days ... there will be a lot of stuff that major publishers would have passed on for good reason. But there also might be some gems out there that might have been ignored or lost otherwise."


ReadWriteWeb: "Borders throws its hat into the ring with a partnership with the Boulder-based startup BookBrewer, offering a service that will let independent authors publish and sell their eBooks via the Borders' eBookstore." 


Engadget: "We guess that Barnes & Noble can't have all the fun, huh? You'll soon have another option for self-publishing your wildly fantastical (and wonderfully fact-free) rants.


GigaOm: Borders has joined forces with a service called BookBrewer to provide a simple service that allows bloggers or anyone else with an idea to publish what is effectively an e-book, and get it distributed through all the major e-book platforms.


PC Magazine: "We know many book lovers are also writers or aspiring authors who want to share their stories but do not want to invest the time and money to self-publish in print," Mike Edwards, chief executive of Borders, said in a statement. "'Borders Get Published,' powered by BookBrewer offers the perfect solution – authors can quickly and easily load, format, and publish content, which will then be available for sale within a few days on and other major e-book outlets."


MediaBistro: "Borders has entered the self-publishing fray, competing with Barnes & Noble, Amazon, and Smashwords with the new Borders Get Publishedprogram for eBooks. The program will be driven by the BookBrewer publishing platform."


Publishers Weekly: "BookBrewer is a startup firm that has developed software that allows anyone to publish across a variety of mobile device platforms. Using the new service, a writer can upload content from a blog or website; or copy and paste a text file into BookBrewer’s online form and then edit or rearrange the document into final form."


Beta News: ""Everyone has a story to tell, pictures to share or advice to give. It turns out that those are exactly the kinds of things people want to buy and read as eBooks," said BookBrewer CEO Dan Pacheco in a statement today. "We're thrilled to have the opportunity to work with an iconic brand like Borders, which not only has an incredible customer base, but also has a great local community focus."


Silicon Angle: "The BookBrewer service promises to transform a blog into an e-book in minutes and certainly appears capable of delivering on that promise."



TechCocktail: Simple self-publishing with BookBrewer. "[Our service] lets people turn blogs and documents into e-books within a few minutes,” says Dan Pacheco, co-founder and CEO of BookBrewer.  Not only is ebook publishing easier than ever, but their recent partnership with Borders, allows for excellent exposure as well."


Borders Chooses BookBrewer to Power its eBook Self Publishing Service

We're extremly excited to announce that Borders has selected BookBrewer to power its eBook publishing platform!

We will be providing additional details shortly, but users of should know that the BookBrewer service will continue to operate and grow. Our Borders relationship is just the first of many partnerships we plan to roll out over the next few months. But it's certainly the biggest, and we're dedicated to making Borders a success in the eBook self-publishing movement.

Here is the official press release:

Borders® and BookBrewer Provide Bloggers with New Monetization Platform for Content

eBook Publishing Service Gives Independent Writers a Voice with eBook Publishing Tools

ANN ARBOR, Mich., Oct. 15 /PRNewswire/ -- Borders® today announced that it has teamed with BookBrewer to launch BORDERS – GET PUBLISHED™ Powered by BookBrewer. The co-branded publishing service empowers independent authors to publish and sell eBooks through the Borders eBook store, powered by Kobo, as well as other eBook retailers. BORDERS - GET PUBLISHED™ Powered by BookBrewer makes it seamless for any writer or blogger to format, display and sell their content across a number of technology platforms including a variety of tablets and eReading devices. The service will be available at beginning Oct. 25.

"We know many book lovers are also writers or aspiring authors who want to share their stories but do not want to invest the time and money to self publish in print," said Mike Edwards, CEO of Borders, Inc. "BORDERS – GET PUBLISHED™ Powered by BookBrewer offers the perfect solution — authors can quickly and easily load, format and publish content, which will then be available for sale within a few days on and other major eBook outlets. We're excited to give new writers and bloggers an opportunity to reach an expanded audience as they make their foray into digital."

Users can develop and edit content regardless of length, set their own suggested price within bounds set by retailers, and publish via BookBrewer in the Borders' eBook store. Customers are provided with the option to purchase, download, and instantly read blogger and independent author content on several leading devices, including the iPhone®, iPad™, Android™-powered tablets as well as a variety of eReaders, notably the Kobo™ Wireless eReader, Kobo™ eReader, Aluratek Libre Pro and Velocity® Micro Cruz™ Reader. 

Creating an eBook can be done in a few simple steps using the intuitive BookBrewer tools. Authors can add content by typing or copying and pasting it into an online form, or they can feed in their content from an existing Web site or blog. With the click of a button, they can arrange and edit content as they wish. The content is saved as an ePub file — the format most eBook stores require to sell a book.

"Everyone has a story to tell, pictures to share or advice to give. It turns out that those are exactly the kinds of things people want to buy and read as eBooks," said BookBrewer CEO Dan Pacheco. "We're thrilled to have the opportunity to work with an iconic brand like Borders, which not only has an incredible customer base, but also has a great local community focus."

BORDERS – GET PUBLISHED™ Powered by BookBrewer gives authors a choice of two publishing packages: the $89.99 basic package and the $199.99 advanced publishing package. Under the basic package, BookBrewer will assign the book an ISBN (a $125 value), and will make it available to all major eBook stores at a price set by the writer.  Royalties will be based on sales and will vary with each retailer. Authors who choose the advanced package will receive a full version of their ePub file, which they will own and may share with friends, family or submit on their own to eBook stores.    

About BookBrewer

BookBrewer is a subsidiary of Boulder, Colo.-based startup FeedBrewer, Inc., which creates multi-platform publishing solutions for mobile devices. You can follow BookBrewer on Twitter at or on Facebook at, and experiment with its eBook publishing tools at BookBrewer is a graduate of the Founder Institute (, a startup accelerator launching hundreds of companies per year in over 10 cities worldwide.

About Borders Group, Inc.

Headquartered in Ann Arbor, Mich., through its subsidiaries Borders Group, Inc. (NYSE: BGP) is a leading specialty retailer of books as well as other educational and entertainment items. The company employs approximately 19,500 throughout the U.S., primarily in its Borders® and Waldenbooks® stores. Online shopping is offered through Find author interviews and vibrant discussions of the products we and our customers are passionate about online at, and For more information about the company, visit

Safe Harbor Statement

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. One can identify these forward-looking statements by the use of words such as "expected," "planning," "possibility," "opportunity," "goal," "will," "may," "intend," "anticipates," "working toward" and other words of similar meaning. One can also identify them by the fact that they do not relate strictly to historical or current facts. These statements are likely to address matters such as the company's future financial condition and performance (including earnings per share, profitability, liquidity, cash flows, debt levels, market share growth and other sales information, inventory levels and capital expenditures), its cost reduction initiatives and plans for store closings, and the expansion of product categories, including eBook content and eReaders. These statements are subject to risks and uncertainties that could cause actual results and plans to differ materially from those included in the company's forward-looking statements.

These risks and uncertainties include, but are not limited to, consumer demand for the company's products, particularly during the holiday season, which is believed to be related to general economic and geopolitical conditions, competition and other factors; the availability of adequate capital--including vendor credit--to fund the company's operations and to carry out its strategic plans; adverse litigation results or other claims, the performance of the company's information technology systems, the anticipated impact of our Borders Rewards and Borders Rewards Plus programs; and, with respect to eBook content and eReaders, the availability to the company of anticipated content levels and a variety of competitive devices.

The company's periodic reports filed from time to time with the Securities and Exchange Commission contain more detailed discussions of these and other risk factors that could cause actual results and plans to differ materially from those included in the forward-looking statements, and those discussions are incorporated herein by reference. The company does not undertake any obligation to update forward-looking statements.

Account deleted message? Your account is fine

If you received a message saying your BookBrewer account was deleted, it wasn't, so DON'T PANIC :-) This was a bogus notification that went out to some users based on some other work we were doing. You should be able to log in at the way you always have before.

Apologies for any confusion this caused.

BookBrewer officially launches

BookBrewer is now officially out of beta, right on time for yesterday's DEMOgala event. Anyone can now register and use BookBrewer to create and publish eBooks that can be read on the Amazon Kindle or several apps available for the iPad and iPhone. If you have author or blogger friends who have "bookable" content, send them our way. We can't wait to see what they publish! Click here to get started.

One big change from beta is that you can now  send your eBook into several online stores, including, and soon Barnes & Noble. We charge a small $89.99 fee in exchange for keeping a 25% royalty from sales (after what retailers charge, which is usually around 30%). That means that for a book priced at $9.99, you'll make around $4-$4.50, depending on the terms of each retailer.

If you prefer to submit your eBook to stores yourself or even sell it directly from your Web site, you can get a full version of the ePub file to do with as you wish for just $199.99.

On the horizon: we plan to announce the first of several exciting partnerships that will be great for author, so stay tuned!

BookBrewer Wins "CrowdPitch"

We didn't start BookBrewer to win awards -- our sole focus is on our amazing authors -- but it's always a good sign when you get recognition from complete strangers. That happened last night at an event called CrowdPitch by Funding Universe.

Five companies were selected to give a 4-minute presentation to a crowd of about 50 people, plus a panel of finance/investor types. At the end of the pitches, attendees got to dole out Monopoly money to the companies they liked most. And they chose ... BookBrewer!

We were totally surprised by this, as some of the other companies, like Sand-Off, had great businesses. We take it as yet another sign that average people identify with the concept of self-publishing eBooks. We're looking forward to heping all of you out there in "the crowd" become best-selling authors.

Thanks to Edward Reynolds and Shane Van Cott for running such a fun, informative event. Our only regret? We couldn't take the monopoly money home to give to our kids.

The Insolent Guide to Northern Colorado Mountains

We'd like to introduce you to the next BookBrewer Charter Author: Mark Scott-Nash. He describes himself as "a mountaineer, runner, mountain biker, traveler, writer, rescuer, inventor, EMT, philosopher, amateur pop psychologist, funny guy, dirtbag and scalawag practicing hooliganism."

Mark's book is called The Insolent Guide to Northern Colorado Mountains. You can buy it on for the Kindle and Kindle apps, and soon also on

In Mark's own words, this hiking book is "not simply a book of directions, but also a compilation of essays expressing why we are addicted to the primordial mountain wilderness experience. Containing something for everyone, whether you are a beginner or extreme athlete, this is your guide to year-round adventure!"

What else do we like about this book? It's the perfect type of reference content to literally have in your pocket. We at BookBrewer live and work out of the Boulder area and ofen find ourselves driving through a beautiful part of the state of Colorado wondering, "Are there any good hikes around here?" Now we can pull out our Kindle app on the iPhone and bring up Mark's book. It's also searchable ("Where was that hike with the waterfall? Tap, tap, tap ... there it is ...") and you can add your own notes ("Head right at mile 2 for a great view!").

Meet BookBrewer's First Three Charter Authors

We're happy to introduce you to BookBrewer's first three charter authors!

They've been working on their eBooks in the BookBrewer system for the last few weeks (but really, months and years of writing before that). Last night they clicked the Publish button, and BookBrewer sent their books into the store.

We're really proud of what they've accomplished, and we think you will be too. Do them a favor and download sample copies of their eBooks, then buy the full versions if you want to read more. Because they're our first authors, they will make 100% of the post-retailer proceeds. If you don't have an Amazon Kindle, you can also use the following programs and apps:

Without further adieu, here are links to the books:


State of Emergency by Nate Braden is an historical drama about a failed coup attempt on FDR:


Bryte's Ascent by E. Rose Sabin is the 4th fantasy novel in a series (previously all print):

The Dating Dad by Eric Elkins ( is a best-of rollup of 6 years of blog posts:


Thanks also to FeedBrewer's designer Don Hajicek for creating such appealing book covers for State of Emergency and The Dating Dad. We plan to offer more book design in the future, with Don one of several designers you can choose from. And thanks also to our CTO Andy Lasda, who created the interface and code that makes BookBrewer work.

Next step: publishing into Stay tuned!

Contextual video tutorials

As we get closer to our public launch, we're adding video tutorials that can be viewed within the BookBrewer tools. Here's the first one. It shows how to use the Build Your Book page to add chapters, text and photos, and organize them in a table of contents, and then how to preview your eBook.

Thanks to our friends at for the background music!

BookBrewer is now in Beta

Our beta launch is complete! Now anyone can register to create eBooks at Please try things out this weekend before we begin larger promotion in the next couple weeks. And have a great Labor Day!

Next step: pushing content into eBook stores. If you applied to the Charter Author Program, you will also soon hear from us about an author agreement that spells out all rights, royalties, etc. so that we can make your content available for sale.

Click here to register for a user ID. You'll get an e-mail telling you that you're in the queue, but don't worry. We'll approve you quickly. This is just a precaution to make sure we can carefully control server load as traffic ramps up.

BookBrewer to Demo at DEMOGala

We're excited and honored to be chosen to present at CSIA's DEMOgala event on October 7 at the Hyatt Regency in Denver, Colorado. With more than 1,000 attendees, DEMOgala -- an event run by the CSIA -- is the largest technology conference in Colorado. It brings together business and community leaders from across the region to meet and learn from the "who’s who” of technology.

Read more on the FeedBrewer blog.

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